I assume that BMW customers will vote with their feet and their arse!
> -----Original Message-----
> From: olympus <olympus-
> bounces+wayne.harridge=structuregraphs.com@xxxxxxxxxxxxxxxxx> On
> Behalf Of Mike Gordon via olympus
> Sent: Thursday, 14 July 2022 4:49 AM
> To: olympus@xxxxxxxxxxxxxxxxx
> Cc: usher99@xxxxxxx
> Subject: [OM] Subscription models run amuck
> Well yesterday I heard of BMW's new plan to charge $18.00 per month to
> keep the seat warmers working!!! Really??!!!! I looked it up to be sure
> indeed it was true--not yet implemented in US but they are thinking about it.
> There may be options to subscribe for a year ($180), three years ($300), or
> pay for “unlimited” access for $415. Mind you the hardware is all there; it
> just a software implementation. Can you imagine missing a payment in New
> England in Jan with BMW sending an over the air signal to disable the feature
> and freezing your arse off?? Very Adobe like.
> Can you imagine paying north of 50K and having this happen? I will not buy
> another Bimmer.
> Today we get a message from this very fancy ranch (rather expensive to
> start) that they will provide a special gel pad enabled saddle for a daily
> subscription fee. Mind you the daily rate on this place is already through
> roof. (not my first choice to go, but long story). I would think tuchuses
> (Tuchi???) of a certain age are entitled to certain considerations from the
> get-go and should not require an extra subscription. Am I wrong??
> ASStounded, Mike
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