[Top] [All Lists]

Re: [OM] Subscription models run amuck

Subject: Re: [OM] Subscription models run amuck
From: Moose <olymoose@xxxxxxxxx>
Date: Thu, 14 Jul 2022 01:42:42 -0700
On 7/13/2022 11:48 AM, Mike Gordon via olympus wrote:
Well yesterday I heard of BMW's new plan to charge $18.00 per month to keep the seat warmers 
working!!!  Really??!!!!    I looked it up to be sure and indeed it was true--not yet 
implemented in US but they are thinking about it. There may be options to subscribe for a 
year ($180), three years ($300), or pay for “unlimited” access for $415.  Mind 
you the hardware is all there; it is just a software implementation.  Can you imagine missing 
a payment in New England in Jan with BMW sending an over the air signal to disable the 
feature and freezing your arse off??

It may sound bad, but is it, really? According to Edmunds, on a 2022 530i:

Heated steering wheel                $190
Front and Rear Heated Seats          $350
Heated Front Seats - 3-stage heating $500

According the the nypost, “Front Seat heating gets things nice and cosy in no time,” reads BMW’s UK site. “Activation after purchase is quick and easy.”

So, would you like to pay $500, up front, or $415 for "unlimited access"?

I buy one where I live, where I never remember to use the ones in our Audi, then move 2, 3, 5 years in, to somewhere it gets cold, and pick a subscription price. How have I been taken advantage of? Hasn't BMW lost money?

I don't know the production economics of building all seats the same, with heating coils built-in, but I'll bet they are compelling.

Sure, we like to think we "own" our cars, free and clear. But is that really so? When the high pressure fuel pump on our Audi went wonky, did we have any choice but $8xx for the part? Let it go on, the cam follower wears through, ruins the cam, and things get REALLY expensive.

And yes, we don't like our cars to be computer operated, but that ship has long 
ago sailed.

Very Adobe like.

I like the Adobe model. Over the years I've been on it, they have constantly improved LR and PS. They are way better than when I signed up. I doubt if BMW is planning to improve the seats. 😁


Can you imagine paying north of 50K and having this happen?  I will not buy 
another Bimmer.

Spite. Nose. Face?

Today we get a message from this very fancy ranch (rather expensive to start) 
that they will provide a special gel pad enabled saddle for a daily 
subscription fee.  Mind you the daily rate on this place is already through the 
roof.  (not my first choice to go, but long story).  I would think tuchuses 
(Tuchi???)  of a certain age are entitled to certain considerations from the 
get-go and should not require an extra subscription.   Am I wrong??

Maybe. Should they just give everyone those saddles, and raise everyones' rates accordingly? I thought we 'Murkins liked choice? Should that 95# teenage daughter pay for it?

Outrage seldom, if ever, does any good. As to it's medical effects, this adjusted quote may apply, "Outrage is like taking poison and expecting it to kill someone else."

Outrage Less Moose

What if the Hokey Pokey *IS* what it's all about?
Options: http://lists.thomasclausen.net/mailman/listinfo/olympus
Archives: http://lists.thomasclausen.net/mailman/private/olympus/
Themed Olympus Photo Exhibition: http://www.tope.nl/

<Prev in Thread] Current Thread [Next in Thread>
Sponsored by Tako
Impressum | Datenschutz