Ingemar Uvhagen wrote:
>
> Today the cameras to buy are Canon, Minolta, Pentax
> and Nikon.
The problem lies in the general smaller market for SLR cameras. I doubt
Olympus could ever again compete with the numbers the big three sell in
the SLR market (my impression is, that Pentax has to struggle to be in
this market).
> If you have one of these cameras you are "in" (cool, hip,
> professional, whatever). But if you own an OM... ("What is Olympus? A
> dish?".)
;-) I would agree, it´s an image problem.
> What I basically mean, is that Olympus must once again make themselves
> known to people.
> The word is: advertising.
My words, but advertising is not only to buy space in photo magazines,
dealers needs a financial "stimulus" to sell Olympus instead of Nikon or
Contax. Writers of photo magazines has to be invited to Japan or other
interesting places to "test" the equipment and to "write" a book about
the OM system.
Such measures should stop the hearsay.
Olympus did a good job, at introducing the OM line, in "convincing" some
famous british photographer to use the Oly stuff.
I noticed the reapperance of Contax on the shelfes of photo shops which
cater normaly to the low price, mass sale market. This after Contax has
sleeped the sleep of little Snow-Withe for a while. It must be
interesting for them to reserve some shelf space for a product not
everyday sold.
I doubt, that a Contax is now a mass sale product, more like Leica, a
sophistocated niche product and a "Daddy" camera (no insult to all
Daddys and to you Denton), this is the direction Olympus has to go.
I personaly would like, that Olympus will keep a more younger image,
like Zipo has done with there old fashioned lighters.
And haven´t I heard, that old fashioned chrome cameras are on vogue with
Japans youth?
Maybe Olympus should reintroduce some discontinued lenses, and sell them
to the public as new designs, like Contax has done (Denton, how long do
you think it will take, untill they present there new 28mm/2.0?) ;-) The
85mm/2.0 and the 50mm/1.4 were good candidates for that.
A last word we all, me included, dream sometimes what nice things
Olympus could produce for us, forgeting how many times this would be
sold and how much this has to cost to be economic.
I guess many, me included, like to take advantage of the unfaithfull,
who sell there Olympus gems cheaply, instead of buying new goods from
Olympus.
Of course, maybe an OM body with features no former OM body had would be
strong incentive to buy it new, but there are already items to dream
from, like the OM-3Ti or an 180mm/2.0...
Richard
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