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[OM] Re: Olympus and The Voice of the Customer

Subject: [OM] Re: Olympus and The Voice of the Customer
From: Steve Dropkin <steve@xxxxxxxxxxx>
Date: Sat, 12 Nov 2005 14:47:01 -0600
tOM Trottier wrote:
> It's good to listen to the customer, their complaints, their dreams. 
> But you also have to innovate and arouse new dreams - and new 
> complaints. What member of the public demanded the internet? 
> Or the nuclear bomb? Or the cellphone? But these things 
> transformed the world. Even the OM-1 led to diets for all 
> cameras.

BTW, tOM, I agree with you 100%. The biggest successes frequently have 
been the products people didn't know they wanted. The Mustang? The 
mini-van? Post-It Notes? Overnight delivery? All brand new. All 
successes. None of them the results of marketing surveys.

Steve

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