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Re: [OM] The joy and the pain

Subject: Re: [OM] The joy and the pain
From: Rick Beckrich <rbeckrich@xxxxxxxxx>
Date: Tue, 10 Apr 2012 13:16:08 -0400
 PS to AG: Get at least a little greedy... It's the American Way! [?]

On Tue, Apr 10, 2012 at 12:48 PM, Ken Norton <ken@xxxxxxxxxxx> wrote:

> > Caption says "This is how it used to look".
>
>
> It's a moving target, for sure. Especially considering that a number of the
> pictures have people in them. The children grow up. Whatever will we do?
> It's hard to create an "evergreen" product when in reality everything is
> constantly changing. Honestly, it really won't matter too much since the
> bulk of the people buying don't have a clue. Typical touristy stuff. The
> windmill in question, most people wouldn't even recognize because they
> drive right past it on the way to see the BIG windmill.
>
> We're figuring a two-year shelf-life of the book anyway. We're doing the
> prints, mugs and postcards for this season only, so quantities are more
> limited and priced to move. I want a total sellout. We'll make sure the
> costs are at least keystoned, but we're not going to get greedy.
>
> AG
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