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Re: [OM] The joy and the pain

Subject: Re: [OM] The joy and the pain
From: Rick Beckrich <rbeckrich@xxxxxxxxx>
Date: Tue, 10 Apr 2012 19:36:12 -0400
Ken,

You make it sound like a solid, well  thought-out business  plan.

I mean it.

I sincerely hope you are wildly successful.

Rick

..

On Tue, Apr 10, 2012 at 2:49 PM, Ken Norton <ken@xxxxxxxxxxx> wrote:

> >  PS to AG: Get at least a little greedy... It's the American Way! [?]
>
> LOL, I can greed with the best of them. But I also don't like the idea
> of too much inventory left over. Being conservative on quantity and
> pricing, we'll still clear a couple thousand. That'll cover our
> efforts. We'll do one mega-print on canvas and stick a huge price tag
> on it. If it sells, great, if not, we'll use it for the book
> promotion.
>
> Product pricing and inventory management is always one of those fun
> affairs. Do you sell tons at a small margin or few at a large margin?
> Where is the break-even point? What is the point where the higher
> prices, but fewer sales make up for the unsold inventory?
>
> We are figuring that most of the inventory will move in three days
> with the remainder by Christmas. We want to be "in the green" by the
> end of the three days. If the product moves well, we have no problem
> with reordering to fulfill the demand for the rest of the year. Due to
> other circumstances, we want no carryover into 2013 so we'll be a
> little on the conservative side.
>
> AG
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