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[OM] Re: Next E-x?

Subject: [OM] Re: Next E-x?
From: Chuck Norcutt <chucknorcutt@xxxxxxxxxxx>
Date: Tue, 29 Aug 2006 17:22:47 -0400
I'm afraid an intellectually pure stand even on what may be largely a 
marketing issue can still put you out of business.  Sounds like 
autofocus all over again.

Chuck Norcutt

khen lim wrote:


> At Olympus - and I do share the same viewpoint - we are constantly debating
> over the necessity of IS from a true photographic sense because we have pro
> users who tell us that they don't need them and one of them is a powerful
> stalwart user, Mitsuaki Iwago who continues to handhold the Zuiko Digital
> 150/2 with absolutely no problems at all and his images are stunning to say
> the least. The issue we are fighting against is that one should learn how to
> handle camera+lens as most have been doing for decades prior to the digital
> era.
> Another very strong issue at Olympus is that IS draws power very badly
> particularly for the in-lens design types and marginally less for CCD-shift
> types. This is a very serious issue for Olympus because our DSLRs take into
> account the serious notion of being capable in any situation and condition
> no matter how hostile. A carryover from the OM days, a pro E-series DSLR
> must be able to function in any situation and must be excellent in power
> management and consumption. The IS is a prickly situation for us because we
> aren't like the others when it comes to introducing features. We are not
> market-driven as such but we are purpose-driven.
> 
> I consider it to be a potentially fatal competetive error, perhaps even more
> 
>>than the lack of the E-x.
> 
> 
> 
> IS will make its way with the brand new E-xx and very unlikely to be seen in
> the E-3 or even the E-2. Olympus maintains a very pure stand on this issue.
> 
> Bill Pearce
> 
>>
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