Hello? Do you think perhaps that it was an ad FOR their point-and-shoot
digitals? And that perhaps that's a different market? Most Nikon and
Canon ads that include the lower end cameras do NOT include the pro
cameras. There are some ads that do, but they are few and far between.
Olympus has been VERY successful at marketing its P&S digital line.
-----Original Message-----
From: owner-olympus@xxxxxxxxxxxxxxx
[mailto:owner-olympus@xxxxxxxxxxxxxxx] On Behalf Of S. Morales
Sent: Sunday, November 30, 2003 12:54 AM
To: olympus@xxxxxxxxxxxxxxx
Subject: [OM] Olympus is failing in Marketing
A few days ago I had written a post over Olympus's marketing strategy,
basically saying they were getting out-smarted by Canon.
Well today Olympus ran a brochure, a stand alone ad in my local
newspaper,
titled- OLYMPUS -Designed-to Do More. So You Can Give More.
Pretty brochure, covers some of their point and shoot digitals, the
All-Weather Metal-All-Digital stylus cameras, some 35 mm cameras, their
C-Series Digital Cameras, but no metion is made of their new highly
touted E-1 digital "pro-camera"?
Come-on guys is it just me or what?
Is Olympus really trying to be a player in the pro-digital camera
market, or will they do the same thing they did to the OM series?
Please guys, write to Olympus Tokyo, I will!
Sam....
< This message was delivered via the Olympus Mailing List >
< For questions, mailto:owner-olympus@xxxxxxxxxxxxxxx >
< Web Page: http://Zuiko.sls.bc.ca/swright/olympuslist.html >
< This message was delivered via the Olympus Mailing List >
< For questions, mailto:owner-olympus@xxxxxxxxxxxxxxx >
< Web Page: http://Zuiko.sls.bc.ca/swright/olympuslist.html >
|