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[OM] Olympus news

Subject: [OM] Olympus news
From: ALI <oly-zooko@xxxxxxxxxxxxx>
Date: Sun, 04 Jun 2006 21:22:37 -0500
Original News (in Japanese Language)

http://today.reuters.co.jp/news/newsArticle.aspx?type=technologyNews&storyID=2006-05-11T163930Z_01_NOOTR_RTRJONC_0_JAPAN-212967-1.xml

And thereis a "Good Samaritan" trying to translate this it into english,
here is the translation.


According to Japan Reuters news, Olympus President Kikukawa plans to
have major focus in the DSLR camera business in the future, aims
towards a 2 times increase in gross sales within 3 years making 60
Billion Yen. He is proud to have a precise process technology and will
launch "a miniature attack in the digital single-lens reflex camera
market". Although currently the two top players are Canon & Nikon,
President Kikukawa is confident that he aims towards the industry
number 2 position. The Olympus present term (period of March 07) with
digital single-lens reflex gross sales possibility approximately 28
Billion Yen. Same Period of March 06 was approximately 21 Billion Yen.

The reasons Olympus strengthening digital single-lens reflex camera
business, besides the fact that there is a tendency where the consumer
are moving to digital single-lens reflex from the digital camera,
there is also increasing popularity among women consumer, which is a
growth characteristic of the market.

In the digital single-lens reflex market, although Kyocera and Konica
Minolta exited the market, SONY and Matsushita Electric Industrial
Co., Ltd. (Panasonic), who are stronghold camera manufacturers, enter
into the digital single-lens reflex camera market. The companies will
compete to increase share of the market and the competition is severe.
On the one hand, Olympus plans to invest 45 Billion Yen in plant
investment each year for the next 3 years. Plant investment expense of
2006 March period is at 44.4 Billion Yen. In the future, Olympus will
continue the investment of the same scale. No large-sized production
factory construction is planned.




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