If Foveon had a better product I'm sure they wouldn't have any trouble
getting Oly to buy it. Who needs a better sensor than Oly?
Chuck Norcutt
Andrew Dacey wrote:
> On 12/20/05, Bill Pearce <bs.pearce@xxxxxxx> wrote:
>
>>Am I the only one that thinks that we will never know the validity of the
>>Foveon sensor, due to their inability to involve a real camera manufaturer
>>in their product? I can imagine that they had a difficult time getting one
>>of the "real" camera companies to even meet with them, but imagine if
>>someone like Nikon had offered a camera with this sensor in the beginning,
>>and sold enough and had deep enough pockets to be able to fund develpoment
>>as Canon has their sensors?
>
>
> I agree. The product had/has great potential but a bad business
> partnership and bad marketing has made it a non-event.
>
> On the business partnership side, very little research would have
> revealed that Sigma's main business has been, and probably always will
> be, 3rd-party lenses not camera bodies. Now they probably ran into
> some issues with the big players already having their own sensors
> (like C*n*n) or possibly existing contracts committing them to a
> particular manufacturer.
>
> So they end up in an exclusive agreement with a company who's not
> known for making SLRs and who aren't particularly interested in
> pushing the body since it's not their main product line.
>
> As for marketing, well the whole argument about how the way every
> other manufacturer counts megapixels is wrong doesn't work very well.
> It's a situation where explaining how it's technologically better
> takes too long for the average person. So instead they're saddled with
> overcoming the perceived problem of a low resolution sensor (I think
> the Sigma bodies topped out at 3mp). Note that I said perceived
> problem, it's the same thing as Olympus' "noise problem", it doesn't
> matter whether or not there's a problem with noise, what matters is
> that enough people believe that there's a problem with noise.
>
> It would be nice to see what they could do if they were working with a
> manufacturer who could produce a quality body and push the technology
> (such as the resolution).
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