Well, Nikon brought out a "telecentric" 12-24 zoom in Feb 03 without
the the discovering new principles hype. The E-1 came out with its
first E camera and lens some months later. The point I was making was
that it is just lens design to a purpose and every company in the
digital camera business was redesigning and reissuing their wide
angle lenses to work better with sensors. Olympus did not discover
something unknown by others, and in fact lagged other makers a bit.
And the Oly marketing implication that "telecentric" was something
new which they apply to all their lenses is just silly because any
traditional telephoto lens is all ready "telecentric".
It is a shame because Olympus makes some nice stuff, but it is
embarrassing to see them try to gull their customers when they were
really sitting around with their thumb up their.. for decades, while
others were charging ahead. I would be just as critical of Pentax or
Minolta who also were late in producing digital SLRs if they then
claimed to be the expert and that everything else was just a
compromise. But they did not. They are content to sell the features
of their cameras.
Winsor
Long Beach, California, USA
On May 27, 2005, at 9:44 AM, Mark Dapoz wrote:
>
> On Fri, 27 May 2005, Winsor Crosby wrote:
>
>>
>> What is particularly offensive is that Olympus marketing implies
>> that it
>> is something they invented and apply to all their lenses, designed
>> for
>> digital from the ground up and people accept it.
>>
>
> Why? I remember when Olympus first published the claim that
> digital sensors
> need digital specific lenses (i.e. telecentric) to get high quality
> images.
> This was well before the E-1 came on the market. Almost everyone
> (even on
> this list) dismissed it as merely a marketing ploy to get people to
> buy new
> Olympus lenses rather than use perfectly good older 35mm lenses.
> People
> started taking the telecentric theory seriously only after Leica
> published
> a similar report. So I'd say Olympus has every right to imply that
> they were
> the first to bring the telecentric theory to market. After seeing
> the results
> from the ZD 7-14mm lens, I would never want to go back to the older
> lens
> design. The OM's 18mm and 21mm lenses don't even come close to the
> results
> the ZD 7-14mm delivers. Olympus has proven they do know what
> they're talking
> about.
> -mark
>
>
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