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Re: [OM] Oly and Pro Work

Subject: Re: [OM] Oly and Pro Work
From: "Wiese" <wiese@xxxxxxxxxx>
Date: Mon, 20 Jul 1998 17:40:39 +1000
Hi all,

Thinking about the recent discussions about Pros using OMs, and about OM
advertising, I just pulled out the last advert I saw for the OM series (as
someone else suggested, 1996, December to be precise) which I tore from,
wait for it, British Esquire magazine (look, I needed something to read on a
plane, OK?).

It's a double page spread in the shape of the diary/scrap-book of Chris
Steele-Perkins, (then?) president of Magnum, recounting some of his
experiences in Afghanistan, with some reportage shots of kids with AKs etc.
The problem as I see it is that it's barely recognizable as an Olympus, let
alone OM, ad.  There's a small pic of an OM4Ti hanging around Chris' neck,
and the phrase "Olympus OM4Ti" writ small in the bottom right-hand corner.

Even other 'niche' market cameras have a bit about the product's features
and some brand recognition points.  Granted, Oly were aiming for some gritty
cred, and while I like the ad, I'm not someone who needs to be convinced,
and I thinks it's a bit misdirected.



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