Sounds like the usual marketing BS:
"The newly developed UHR index lens and glass mould aspherical lenses
achieve a uniform construction from the centre to the edges." - What does
this mean ?
"...indoor shots to creative shots taking advantage of the new lens' soft
focus." - So it's a soft focus lens ?
...Wayne
> -----Original Message-----
> From: Andrew Fildes [mailto:afildes@xxxxxxxxxxxxx]
> Sent: Tuesday, 14 June 2011 4:38 PM
> To: Olympus Camera Discussion
> Subject: [OM] Start saving now...
>
> Today's news. Oh gawd!
> Andrew Fildes
> afildes@xxxxxxxxxxxxx
>
>
> Panasonic announces a new
> Micro Four Thirds Digital Interchangeable Lens
> LEICA DG SUMMILUX 25mm / F1.4 ASPH. (H-X025)
>
> SYDNEY, 14 June, 2011 - Panasonic has unveiled a new interchangeable
> lens, the LEICA DG SUMMILUX 25mm/F1.4 ASPH (35 mm camera equivalent: 50
> mm) for the LUMIX G Micro System.
>
> This compact and lightweight lens features an outstanding brightness of
> F1.4 allowing a beautiful soft focus when capturing photos and video,
> as well as improved performance in dimly-lit conditions without flash.
>
> The LEICA DG SUMMILUX 25mm / F1.4 ASPH uses Panasonic's Nano Surface
> Coating technology. Reflection is dramatically minimised across the
> entire visual light range (380nm-780nm) by applying an extra-low
> refractive index coating with nano-sized structure on the surface of
> the lens. This results in an extremely clear picture with a dramatic
> reduction of ghosts and flare.
>
> The new lens system is comprised of nine elements in seven groups and
> uses two aspherical lenses and one UHR (Ultra High Refractive) index
> lens. The newly developed UHR index lens and glass mould aspherical
> lenses achieve a uniform construction from the centre to the edges.
>
> The versatile 25 mm of focal distance (equivalent to 50 mm on a 35 mm
> camera) gives users greater freedom in composition, perspective and
> aperture control - from daily snapshots including scenery such as
> sunsets and dimly-lit indoor shots to creative shots taking advantage
> of the new lens' soft focus.
>
> When mounted on LUMIX G Micro System Cameras, the LEICA DG SUMMILUX
> 25mm/F1.4 ASPH takes maximum advantage of the Contrast AF system, which
> boasts both high accuracy and high speed for stress-free shooting.
> Compared with Phase Difference AF, Contrast AF boasts higher accuracy
> when shooting with a fast lens at a smaller F value.
>
> Seven blades give the aperture a rounded shape that produces an
> attractively smooth effect in out-of-focus areas when shooting at
> larger aperture settings. The highly reliable metal mount is designed
> for durability when changing the lens.
>
> The lens will be available in Australia later in 2011. Pricing will be
> announced closer to the release date.
> --
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