There are two views to the situation - the customer/loyalist/fan view and
the company view - and I'm not sure which one is really more important.
The customer/loyalist/fan view
This is an important view. They vote with the dollars. They have influence
in determining what they like and don't like. They can choose to stay with
you or leave you for other brands.
The company view
The stakes are very high. We are very small and vulnerable. Any secrets
thrown about and leaked out spells doom for us. Our enemies are huge and
powerful and they can stamp us out if we're not careful. We need to
rediscover our talents and skills and creativity. Whatever ideas we have, we
need to be very careful. We have a brand new camera but we must do what best
we can to make sure it's as perfect as our customers expect us to make them.
We accept now that there is no such thing as loyalty anymore. Safe for the
rarest around (such as those in this List), many can skip and hop away.
We also realise that what customers/loyalists/fans know about what they
want, we have already proven in 1972 that we can show things that change
their mind about what they think they know. We have the brio to do this but
we have to safeguard ourselves first. The cat is great but it's not the time
to let it out of the bag yet.
I have read the Open Letter quite awhile ago. My viewpoint is that I
understand how people feel but all the anger, disappointment, frustration
and venting of spleen aren't getting all of us very far. The company's
position is a very fraught one. I'd like to appeal to all of you to
understand the following:
a) Olympus Imaging Corp (not Olympus Corp or Olympus Group) is a very small
unit
b) We haven't been making money - how could we when we don't have the
inertia
c) We have admittedly made some mistakes in the past - - - marketing
mistakes mind you, not technical mistakes
d) We can only get things right first and once - - - we cannot afford to
make continual mistakes - - - film is more forgiving than digital in this
respect
e) Our REAL assets is our Creativity. We know that now. We have to safeguard
it.
On 30/08/06, ScottGee1 <scottgee1@xxxxxxxxx> wrote:
>
>
> This is probably Olde Newes to some, but I just wandering into it. so:
>
> http://www.myfourthirds.com/document.php?id=23835
>
> Some of the comments sound rather familiar . . .
>
> FWIW/ScottGee1
>
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