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[OM] Re: E-500 specs (long)

Subject: [OM] Re: E-500 specs (long)
From: "Bill Pearce" <bs.pearce@xxxxxxx>
Date: Wed, 28 Sep 2005 21:28:31 -0500
> I'm going to agree here, and throw in another annoyance: I completely
> despise the name "EVOLT". I guess the name is intended to sound like
> "emote", which means "to express emotion". But, it drives me up the wall.
It probably isn't intended to sound like anything. Corporations spend 
millions in search of names, evidenced by the plethora of meaningless drug 
names and inscrutable corporate renamings. This is something that is 
practiced by specialists in ad agencies and PR firms that sell executives on 
the necessity of their services.

In some cases, local conventions cause renamings, but the adding of EVOLT to 
the E500 makes little sense, except in differentating a product with a 
numerical designation from ones from another manufacturer.

Avoid contact with account execs at all costs!

Bill Pearce 


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