Hi folks,
I work as a sales manager in a multinational farmaceutical company and as
far as I know marketeers never listen to customers or salesmen. They try to
fullfil customers' expectations through information systems or market
research organised by marketing teams, therefore they always fail.
Best regards,
Stylianos Georgakis
----- Original Message -----
From: "GeoW" <gwsears@xxxxxxxxxxx>
To: <olympus@xxxxxxxxxxxxxxx>
Sent: Saturday, November 22, 2003 8:48 PM
Subject: Re: [OM] Olympus is failing with their marketing strategy!
> Not a chance.
>
> GeoW
>
> > I wonder if Olympus marketing staff reads our comments here and make it
> > part of there decision making.
> > Dan
> >
> > -----Original Message-----
> > From: owner-olympus@xxxxxxxxxxxxxxx
> > [mailto:owner-olympus@xxxxxxxxxxxxxxx] On Behalf Of S. Morales
> > Sent: Saturday, November 22, 2003 4:59 AM
> > To: olympus@xxxxxxxxxxxxxxx
> > Subject: [OM] Olympus is failing with their marketing strategy!
> >
> > Hey Guys,
> >
> > Did any of you notice Canon's advertisement that was inserted into the
> > USA
> > Today's national newspaper yesterday?
> >
> > Canon clearly has their marketing strategy down-pat and I feel Olympus
> > has
> > failed miserably in marketing throughout the last 20 years or so. But
> > then,
> > what new right?
> >
> > Canon's new Ad (a 2 page 4 sided color fold out brochure) is titled "The
> > Game has Changed" and features and introduces their "new" EOS Rebel 6.3
> > mega-pixel digital camera.($999.99) They then tie in and boast their
> > marketing alliance, as the official camera of the NFL and binocular
> > supplier.
> >
> > In the backdrop is a picture of a Green Bay Packer playing somersaulting
> > off
> > a Bears tackle.
> >
> > The brochure covers the point and shoot camera, as well as others and
> > the
> > last page depicts their large Canon lens inventory. I feel this is great
> > amrketing ploy, because even the amateur feels like he's buying into the
> > best suportive line (pro), with the possibility of expanding or diving
> > into
> > the more professional camera, at a later date.
> >
> > In contrast, Olympus kills their OM system line of products, and then
> > they
> > fail to capitalize on creating an adapter that would allow people who
> > still
> > use OM lenses on opportunity to use those lenses on their E-1 digital
> > camera.
> >
> > Someone at Olympus needs to fire their marketing guru....
> >
> > Olympus better wake up soon....
> >
> > Sam....
> >
> >
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> > < Web Page: http://Zuiko.sls.bc.ca/swright/olympuslist.html >
> >
> >
> > < This message was delivered via the Olympus Mailing List >
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> >
>
>
>
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>
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