Not a chance.
GeoW
> I wonder if Olympus marketing staff reads our comments here and make it
> part of there decision making.
> Dan
>
> -----Original Message-----
> From: owner-olympus@xxxxxxxxxxxxxxx
> [mailto:owner-olympus@xxxxxxxxxxxxxxx] On Behalf Of S. Morales
> Sent: Saturday, November 22, 2003 4:59 AM
> To: olympus@xxxxxxxxxxxxxxx
> Subject: [OM] Olympus is failing with their marketing strategy!
>
> Hey Guys,
>
> Did any of you notice Canon's advertisement that was inserted into the
> USA
> Today's national newspaper yesterday?
>
> Canon clearly has their marketing strategy down-pat and I feel Olympus
> has
> failed miserably in marketing throughout the last 20 years or so. But
> then,
> what new right?
>
> Canon's new Ad (a 2 page 4 sided color fold out brochure) is titled "The
> Game has Changed" and features and introduces their "new" EOS Rebel 6.3
> mega-pixel digital camera.($999.99) They then tie in and boast their
> marketing alliance, as the official camera of the NFL and binocular
> supplier.
>
> In the backdrop is a picture of a Green Bay Packer playing somersaulting
> off
> a Bears tackle.
>
> The brochure covers the point and shoot camera, as well as others and
> the
> last page depicts their large Canon lens inventory. I feel this is great
> amrketing ploy, because even the amateur feels like he's buying into the
> best suportive line (pro), with the possibility of expanding or diving
> into
> the more professional camera, at a later date.
>
> In contrast, Olympus kills their OM system line of products, and then
> they
> fail to capitalize on creating an adapter that would allow people who
> still
> use OM lenses on opportunity to use those lenses on their E-1 digital
> camera.
>
> Someone at Olympus needs to fire their marketing guru....
>
> Olympus better wake up soon....
>
> Sam....
>
>
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