Hey Guys,
Did any of you notice Canon's advertisement that was inserted into the USA
Today's national newspaper yesterday?
Canon clearly has their marketing strategy down-pat and I feel Olympus has
failed miserably in marketing throughout the last 20 years or so. But then,
what new right?
Canon's new Ad (a 2 page 4 sided color fold out brochure) is titled "The
Game has Changed" and features and introduces their "new" EOS Rebel 6.3
mega-pixel digital camera.($999.99) They then tie in and boast their
marketing alliance, as the official camera of the NFL and binocular
supplier.
In the backdrop is a picture of a Green Bay Packer playing somersaulting off
a Bears tackle.
The brochure covers the point and shoot camera, as well as others and the
last page depicts their large Canon lens inventory. I feel this is great
amrketing ploy, because even the amateur feels like he's buying into the
best suportive line (pro), with the possibility of expanding or diving into
the more professional camera, at a later date.
In contrast, Olympus kills their OM system line of products, and then they
fail to capitalize on creating an adapter that would allow people who still
use OM lenses on opportunity to use those lenses on their E-1 digital
camera.
Someone at Olympus needs to fire their marketing guru....
Olympus better wake up soon....
Sam....
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