I was amused by the post from another list:
The original 18 0ray card came from Kodak. Legend has it that
when they were developing the first "electric eye" camera (i.e, built
-in exposure meter), they put a bunch of well exposed and printed
pictures into a shredder to determine the "average" tonality.
Anyone who has spent time in Rochester, where proximity to the Great
Lakes reduces the number of sunny days drastically, will recognize
that 18 0ray accurately represents how Rochester both looks and feels.
The other side of the gray card is white, because that is how
Rochester looks the other six months of the year.
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