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Re: [OM] Some very interesting stats......

Subject: Re: [OM] Some very interesting stats......
From: Winsor Crosby <wincros@xxxxxxxxxxxxx>
Date: Wed, 18 Sep 2002 12:28:21 -0700


DIGITAL CAMERAS SOLD:
                    2000                                 2001
Europe    21%/ 2.3 mln                 23%/ 4.1 mln
USA       39%/ 4.3 mln                36%/ 6.5 mln
Japan      33%/ 3.6 mln                33%/ 5.9 mln
RoW*      7%/ 0.8 mln                  8%/ 1.5 mln

Total      11 mln (+100%)               18 mln (+64%)   figure in brackets
denotes growth.
*Row - rest of world


TRADITIONAL CAMERAS SOLD:
                    2000                                 2001
Europe    29%/ 21 mln                 30%/ 20 mln
USA       29%/ 21 mln                 29%/ 19 mln
Japan        7%/  5 mln                   6%/  4 mln
RoW       34%/ 24 mln                 35%/ 23 mln

Total      71 mln (+ 6%)               66 mln (- 7%)




But get this, even though Digital Camera sales form only 0.60f All Cameras
Sold (including single use) their value is 40% that of all cameras sold.
Amazing, eh?

Traditional film does not seem threatened to say the least but the
conclusion is, give the collosal sales of single use cameras, that the
greater
public mainly require convenience to grab snaps and then at the cheapest
price.

Seems to me that those with high end digital are in a very small and
financially elite minority (at present)."


enjoy,
-Bill

Very interesting statistics, Bill. I would sort of disagree with some of your conclusions, though. As you say Single Use Cameras(SUC is a good acronym) dominate for cost and simplicity. Digital is not going to entice someone who is only capable of affording or understanding a SUC. When you look at digital vs. traditional cameras(just in the US) which include many simple cameras that are almost indistinguishable from SUCs, you find that digital sales are 1/3 of camera sales in the US, up from 1/5 in the previous year. And it looks like it is multi-use camera that have a saturated market. It looks like the 2 million increased sales for digital in 2001 came directly from the drop in 2 million from traditional cameras. Given the large number of simple cameras making up the traditional group the shift is even more telling because it is people who can afford to spend more money and are capable of dealing with the complexity of digital. The pool of knowledgeable film users is getting smaller, quickly.
--
Winsor Crosby
Long Beach, California


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