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[OM] Some very interesting stats......

Subject: [OM] Some very interesting stats......
From: William Clark <wclark@xxxxxxx>
Date: Wed, 18 Sep 2002 09:15:21 -0400
Morning all,

I also belong to the N*kon list (oh my!!!! yes I do have an F60 wonderbrick,
at least a cheaper one) and someone posted the following, which is very
interesting (in quotes with mln=million):

"Flicking through the July issue of Foto Kurier (Poland) I came across some
interesting stats regarding the World Photography Market. (These figures
were gathered by GfK Marketing Sevices and presented at the Cologne
Photokina Fair this year by Samsung and KolnMesse.)


DIGITAL CAMERAS SOLD:
                    2000                                 2001
Europe    21%/ 2.3 mln                 23%/ 4.1 mln
USA       39%/ 4.3 mln                36%/ 6.5 mln
Japan      33%/ 3.6 mln                33%/ 5.9 mln
RoW*      7%/ 0.8 mln                  8%/ 1.5 mln

Total      11 mln (+100%)               18 mln (+64%)   figure in brackets
denotes growth.
*Row - rest of world


TRADITIONAL CAMERAS SOLD:
                    2000                                 2001
Europe    29%/ 21 mln                 30%/ 20 mln
USA       29%/ 21 mln                 29%/ 19 mln
Japan        7%/  5 mln                   6%/  4 mln
RoW       34%/ 24 mln                 35%/ 23 mln

Total      71 mln (+ 6%)               66 mln (- 7%)


SINGLE USE CAMERAS SOLD:
                    2000                                 2001
Europe    13%/ 45 mln                 13%/ 50 mln
USA       47%/ 165 mln                49%/ 180 mln
Japan      24%/ 85 mln                  22%/ 80 mln
RoW       16%? 55 mln                 16%/ 60 mln

Total      350 mln (+ 17%)            370 mln (+ 6%)


SILVER HALIDE BASED FILM SALES:
                    2000                                 2001
Europe    25%/ 790 mln                 26%/ 810 mln
USA       25%/ 770 mln                 23%/ 720 mln
Japan      13%/ 390 mln                 13%/ 390 mln
RoW       37%/ 1150 mln               38%/ 1200 mln

Total      3100 mln (+ 3%)          3120 mln (+ 1%)


The article advises that growth is greatest in the Digital sector but this
market is reaching saturation point (esp. Japan and USA).

Traditional film sales growth was small but constant (including single use
cameras) and totalled 3120 million [(3.12 billion (american)]. The polish
market for film is reckoned at 17 mln so only 0.6% - tragically low. And
despite Digital Cameras sales growth of 64%, Traditional cameras still
account for 800f multi use cameras sales.

But get this, even though Digital Camera sales form only 0.60f All Cameras
Sold (including single use) their value is 40% that of all cameras sold.
Amazing, eh?

Traditional film does not seem threatened to say the least but the
conclusion is, give the collosal sales of single use cameras, that the
greater
public mainly require convenience to grab snaps and then at the cheapest
price.

Seems to me that those with high end digital are in a very small and
financially elite minority (at present)."


enjoy,
-Bill

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