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Re: [OM] The end of OM?? (+ impending new SLR)

Subject: Re: [OM] The end of OM?? (+ impending new SLR)
From: dolphans1@xxxxxxx
Date: Sun, 27 Jan 2002 03:35:07 +0000
Skip,

Do you know for a fact that Olympus we'll be introducing 
a digital camera line, with interchangable lenses or is 
this just speculation?

Sam.....
> Come on "guys"!.....This wasn't really unexpected to any rational person.
> 
> My take:
> 
> - They have stretched the existing stock of OM-System componants as far as 
> they can and can't supply dealer orders anymore.  It's been many years since 
> the manufacturing line has run any core OM products (lenses or bodies).  
> I'll bet the orders have been paultry anyway.
> 
> - The strategy of raising prices on sunk-cost inventory has worked,  
> allowing them to continue to offer a prestigous, professional line at 
> minimal cost.  The profits also provided a small subsidy to the company to 
> help with digital R&D (I'll bet it was VERY small).
> 
> - This announcement of the end of the OM-System conveniently coincides with 
> the upcoming introduction of their professional, digital, 
> interchangable-lens SLR.  So they've weathered the storm and now have a new 
> line to carry the high-end torch forward.  The archaic OM-System ends up on 
> the proverbial trash heap.
> 
> Personally, as I've said many time in this forum - The OM-System is dead.  
> Long live the OM-System!
> 
> Bring on the new SLR - I'll be in the market in 2 years for something like 
> it.
> 
> Skip
> 
> 
> 
> >From: alias@xxxxxxxxxxxxxxx
> >Reply-To: olympus@xxxxxxxxxxxxxxx
> >To: olympus@xxxxxxxxxxxxxxx
> >Subject: [OM] The end of OM??
> >Date: 17 Jan 2002 12:08:04 -0000
> >
> >The Japanese news release translated by excite.co.jp.
> >
> >Is this for the Japanese market only?
> >
> >Chris Lee
> >Hong Kong
> >
> >
> >
> >Sale of 35mm single-lens reflex camera system "OM system" is ended.=20
> >
> >Olympus Optical Co., Ltd. (president Kikugawa ?) ends the body
> >"OM-3Ti" of 35mm single-lens reflex camera system "OM system", and
> >sale of "OM-4Ti BLACK" lately. Moreover, it is ended after continuing
> >sale about the lens and accessories of OM system which produce at
> >present till the end of March, 2003.
> >=20
> 
> 

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