That's kinda like getting an expensive caterer,
getting out all the fine china and stuff. And then
ordering that caterer to break out the Oscar Meyer
cocktail weiners and Kraft American cheese..... mmmmm
64 slices of American cheese.
Mark Lloyd
--- AG Schnozz <agschnozz@xxxxxxxxx> wrote:
> I won't forget a particular catalog my last employer
> had an
> advertising agency put together. The photographer
> shot
> everything with 4x5 with zillions of proofs and
> micromanaging
> art directors (clueless lot, if there ever was).
> The final
> result was a duotone where the final print size was
> SMALLER THAN
> the 4x5 size of the transparency. To get the 4x5
> scanned, they
> used a flatbed scanner instead of having them
> drumscanned. To
> "sharpen" the images a bit (lousy trannie and scan),
> they
> overdid the "unsharp mask" so everything was
> severely haloed.
> Finally, to add ultimate insult to injury, the
> printing company
> had screwed up and the registeration was off on
> about 6000 of
> the catelogs so the duotone alignment was off by
> about three
> millimeters.
>
> But, the advertising agency insisted on 4x5.
>
> AG-Schnozz
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