At 21:12 1/21/02, AG-Schnozz wrote:
[most snipped out]
I won't forget a particular catalog my last employer had an
advertising agency put together. The photographer shot
everything with 4x5 with zillions of proofs and micromanaging
art directors (clueless lot, if there ever was). The final
result was a duotone where the final print size was SMALLER THAN
the 4x5 size of the transparency. To get the 4x5 scanned, they
used a flatbed scanner instead of having them drumscanned. To
"sharpen" the images a bit (lousy trannie and scan), they
overdid the "unsharp mask" so everything was severely haloed.
Finally, to add ultimate insult to injury, the printing company
had screwed up and the registeration was off on about 6000 of
the catelogs so the duotone alignment was off by about three
millimeters.
But, the advertising agency insisted on 4x5.
AG-Schnozz
Worst of all, I'll bet they didn't use an Ag-Schnozz lens on that 4x5 view
camera either.
-- John
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