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Re: [OM] Even More Extras

Subject: Re: [OM] Even More Extras
From: PCACala@xxxxxxx
Date: Mon, 12 Apr 1999 00:32:39 EDT
Brian writes:

> I have 2 Olympus key cases. . .
>  Vintage is ~1975 or 1976.

Interesting.  Ponder and Best were USA distributors through 1977, so I wonder 
if these could have been 1978 or later?  At any rate, Olympus America got 
into the "Premiums, Prizes and Persuaders" nick nacks big time beginning 
early in 1986, probably in a follow the leader (Canon? Nikon?) fashion.  It 
included notepads, jackets, hats, keyrings, luggage tags, etc.  Then there is 
the whole arena of display and promotional materials, not to mention 
literature.  I have a good handle on the  stuff available from March 1983 on, 
but 1978 to 1983 is a black hole in my knowledge.  That probably includes the 
period of origin of my Olympus letter opener.

If anyone thinks this is bizarre, let me say that when a brand turns 
collectable, there is a market for ephemera.  Perhaps the biggest of all is 
Coke-a-Cola.

Gary Reese
Las Vegas, NV

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