Olympus-OM
[Top] [All Lists]

Re: [OM] Re: Marketing/OM 2000

Subject: Re: [OM] Re: Marketing/OM 2000
From: Paul Van Tuyl <olympusguy@xxxxxxxx>
Date: Tue, 15 Sep 1998 23:10:33 -0500
Has anyone else heard that the unit cost of a 3Ti is around $400u.s.? Paul.

Winsor Crosby wrote:

> >>Paul Van Tuyl wrote:
> >>>
> >>> One reason for the disparity is that OLYMPUS believes the 3Ti will become 
> >>> a
> >>> collector classic like the original 3! They are keeping the price
> >artificially
> >>> high, accordingly. Paul.
> >>
> >>   Well...that's just bizarre.  Why on earth would they care
> >>(financially speaking) if their camera is valued as a collector's piece
> >>after the initial sale?  Especially if they don't intend to actively
> >>support their OM line (as others have suggested is the case) the way
> >>Nikon has tended to support it's SLR line.  But whatever.  I'm not
> >>doubting you, just trying to fathom the logic.
> >>
> >>Cheers
> >>Ryan
> >
> >
> >Well, the OM-3 has become a collector's item, hasn't it?   And so by
> >introducing
> >the OM-3Ti Olympus believes that they create another collector's camera.
> >The reason they care about that is that it then allows them to price it at a
> >collector's price -- and they rake in the profits.  Once all the OM-3Tis are
> >sold, I agree that Olympus will care less about how it retains its value
> >as a collector's piece.
> >
>
> As others have mentioned on the list, I think that it probably more a
> matter of volume and manufacturing design. I am guessing that Olympus sells
> 10 OM4Tis for every OM3Ti. Even if Oly does a volume run and then
> warehouses them until sold, the manufacturing run on OM3Ti is going to be
> much, much smaller than that for an OM4T. Lost economy of scale. In the
> meantime, since the original basic design, everything else from cameras to
> cars has been redesigned to be robotically assembled with fewer and simpler
> to assemble parts. As a result a camera like the OM3Ti becomes much more
> costly to assemble than the usual wonderbrick.
>
> Winsor
>
> Winsor Crosby
> Long Beach, California
> mailto:wincros@xxxxxxxxxxx
>
> < This message was delivered via the Olympus Mailing List >
> < For questions, mailto:owner-olympus@xxxxxxxxxxxxxxx >
> < Web Page: http://Zuiko.sls.bc.ca/swright/olympuslist.html >




< This message was delivered via the Olympus Mailing List >
< For questions, mailto:owner-olympus@xxxxxxxxxxxxxxx >
< Web Page: http://Zuiko.sls.bc.ca/swright/olympuslist.html >


<Prev in Thread] Current Thread [Next in Thread>
Sponsored by Tako
Impressum | Datenschutz