As an old colleague of mine says "bullshit baffles brains", it's just a
marketing exercise, we just need to wait and see what they come up with before
committing.
...Wayne
> -----Original Message-----
> From: olympus <olympus-
> bounces+wayne.harridge=structuregraphs.com@xxxxxxxxxxxxxxxxx> On
> Behalf Of Moose
> Sent: Thursday, 28 October 2021 4:07 PM
> To: olympus@xxxxxxxxxxxxxxxxx
> Subject: Re: [OM] New Branding announcement
>
> On 10/27/2021 9:44 AM, John Hermanson wrote:
> > Incredible and satisfying to see them simply rebrand as "OM System".
> >
> > On Wed, Oct 27, 2021 at 10:03 AM Paul Braun <pbraun42@xxxxxxxxx>
> wrote:
> >
> >> Just got this email from Oly this morning -- the spun-off company is
> >> rebranding.
> >>
> >>
> >> https://om-
> digitalsolutions.com/octannouncement/en/?utm_content=cta&u
> >>
> tm_campaign=2021_10_AnnounceOPR_US&utm_kxconfid=t5ljhtrz5&utm_s
> ource=
> >> email_etprm&utm_medium=email
>
> "Full of sound and fury, signifying nothing."
>
> Like eating air.
>
> Nice quotes from St. Maitani, mostly about compactness and minimal
> size/weight. Good thing he didn't live to see the E-M1x — it would've killed
> him.
>
> Point about lens size/weight vs. FF DSLRs well taken; it's why I shoot µ4/3.
> Also applies to lenses for FF mirrorless as well, but not so much to the
> cameras. Let's face it, my E-M1 II and A7R II are the same size and weight, in
> the hand.
> Yet the Sony has a much larger sensor and many more MPs.
>
> The original film OMs had a real size and weight advantage over the
> competition. I switched from Nikon to an OM-1 for exactly Maitani's reasons.
> Now, not so much. An E-M1 II is much bigger and clunkier than a GX9. The Oly
> 100-400 is also bigger and clunkier than the PanLeica one. Where is Oly
> innovative thinking and attention to compact/size/weight in the huge tripod
> adapter on their 100-400? The Panny one is permanent, tiny, light and not in
> the way.
>
> E-M1 II with Oly 100-400 is a whole step up in size/weight from GX9 and PL
> 100-400. I'm putting up with it, so far, for the Pro shooting Mode and
> Telextender. But honestly, without Oly's super IS sync, I think the PL on
> Panny body has slightly better IS.
>
> The E-M5 II and III are on spec comparable to the GX9, but in person, in hand,
> the Pannys look/feel more compact.
> --------------------------
> Where's the Beef?
>
> In all the bloviation, the only hint of anything new seems to suggest a new
> body, with “the use of computational photographic technology.“ No mention
> of size/weight.
>
> ". . . the interchangeable lens camera that we are now developing combines
> our industry leading manufacturing capabilities and cutting-edge
> technologies to significantly improve performance and provide an unrivaled
> photographic experience. Leave aside all the noise about
> compact/size/weight and I agree with Mike:
> "
> On 10/27/2021 4:33 PM, Mike Gordon via olympus wrote:
> > Oly . . . excels in many software features---hand held high res, focus
> bracketing, starry sky auto focus, Pro capture, to name a few.
>
> "We are leveraging the Micro Four Thirds System standard to make more
> compact and lightweight systems". Well, they have been introducing slower,
> and thus smaller, lighter zooms in the wide to moderate zoom range. Pair
> that with same size camera bodies and voila — more compact, lighter
> systems.
>
> Sony's 4/3 size sensor announcement and rumors suggest what we will see is
> a new body with the Sony global shutter sensor. Anybody want to bet it
> won't be an upgrade to the E-M1 series, in the same package?
>
> I'm not really Oly bashing, well, only a little. I'm happy if they survive and
> thrive after the spin-off.
>
> But this announcement is just the stuff you need to elevate your balloon.
>
> Un Inflated Moose
>
>
> --
> What if the Hokey Pokey *IS* what it's all about?
> --
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