Re: [OM] Oh gawd...

[Piers Hemy]

No it should not. Nor "incentivize" either. They are simply using the wrong
word in a feeble attempt to dress up their actions as something positive.

What they should have used is "prop up" (to be partisan) or just "increase"
(to be neutral).

Piers

-----Original Message-----
From: Wayne Harridge [mailto:wayneharridge@xxxxxxxxxxxxxxx] 
Sent: 03 February 2011 12:01
To: 'Olympus Camera Discussion'
Subject: Re: [OM] Oh gawd...

It should really be incentivate shouldn't it ?

...Wayne

Wayne Harridge
http://lrh.structuregraphs.com/

> -----Original Message-----
> From: Andrew Fildes [mailto:afildes@xxxxxxxxxxxxx]
> Sent: Thursday, 3 February 2011 5:58 PM
> To: Olympus Camera Discussion
> Subject: [OM] Oh gawd...
> 
> Press release from Sigma, taken from DPReview - The company says 'the 
> reason the price went down is to remain competitive in this category 
> and incent sales for this very popular lens.'
> A verb is born. And what an ugly little bastard it is.
> Andrew Fildes
> afildes@xxxxxxxxxxxxx
> 
> 
> 
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