Will the market in mid-Iowa recognise the difference between a Leica and
Grandpa's old camera? Do they even realize what a Leica represents? That
assumes a rather high and arcane bit of sophistication.
I wouldn't use an M8 for weddings. I remember the days when CPS gave unusual
color casts to some garments due to IR.
I have a friend that works for th e local paper and has two M8's which he
loves. Don't know that you can tell a difference in the paper.
Bill Pearce
----- Original Message -----
From: "Ken Norton" <ken@xxxxxxxxxxx>
To: "Olympus Camera Discussion" <olympus@xxxxxxxxxxxxxxxxx>
Sent: Tuesday, September 08, 2009 8:02 PM
Subject: Re: [OM] E-P1 review
> >
>> > x-amount of weddings per year.
>>
> You just want to stir the leica pot... :P
>>
>
> LOL. Didn't even think of that. :)
>
> When we get moved and settled in, I'm back in the wedding game with a
> vengeance. Of course, I'll have some lovely E-Beast, but I've been
> seriously thinking about the marketability of being a little different--as
> in a good kind of different. There is enough money in that business to
> justify SOME investment. How much is the question. But I could probably
> afford a pretty decent film setup and pay a team of monkeys to do the
> scanning for me and still come out ahead. I just have to run the numbers
> to
> see what works. At $800-1200 net profit per wedding, it doesn't take long
> to pay off some equipment--depending on what other income is also rolling
> in
> either from me or my wife.
>
> The fixed costs for shooting a wedding, considering depreciation and
> replacement of equipment, for most professional photographers is in the
> neighborhood of $200-250. If you double the cost of the camera and lenses,
> that'll raise the fixed costs only a little amount considering that Leica
> lenses don't depreciate much and the camera will have a likely price floor
> which it won't fall below. I consider an 18 month ROI to be a proper
> calculation. Here's some scratches:
>
> New E-3 (or E-3x or E-4): $2000
> New 50-200 for E-x: $1000
> New flash for E-x: $500
> New M9: $9000
> New 35 F1.4 for M9: $4200
>
> Round up to $17000. Combined with my existing equipment I've got the
> wedding covered. Consider that I'd have to get a second E-X and another
> hunk of glass instead, I'm looking at a $11,000 premium to get this
> "uber-camera". Of course, I had to pick the brightest 35mm lens made...
> But
> if I'm going to dream, I'm not going to fuss over it.
>
> OK, so I have to cover a $11,000 premium. To get this back in 18 months,
> let's assume 30 weddings. (20 per year). $11,000 / 30 is $367 per
> wedding.
> Could I charge an average of $367 per wedding more JUST because I'm a
> Leica
> shooter? This is the $11,000 question. I believe the answer is yes--not
> just in a higher charge across the board, but potentially because of the
> sales of the premium price package. Another factor is the marketability
> of
> the fact that I'd be shooting Leica. It would also help get me out of the
> shotgun wedding business which yields zilch picture sales and you have to
> photograph a lot of less than beautiful people.
>
> In a crowded marketplace where everybody and their dog has a Canon or
> Nikon
> wonder-widget to shoot weddings with, different can be good.
>
> I obviously stacked the deck against the Leica price-wise. I could pick
> up
> an M8 or M8.2 with a lesser lens for a whole lot less money and still have
> the marketability of the brand name to push on the unsuspecting masses.
> But
> it wouldn't be full-frame 35mm. Nathan has proven that this doesn't mean
> much, though. :) The camera is more than capable of meeting and
> exceeding
> the demands of most mere mortals.
>
> AG
> --
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