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Re: [OM] US Sales of digital cameras in 2003 Q3

Subject: Re: [OM] US Sales of digital cameras in 2003 Q3
From: "Piers Hemy" <piers@xxxxxxxx>
Date: Sat, 3 Jan 2004 20:23:13 -0000
Interesting, Joe (interesting also that you read Economist, my hat off to
you!).

But I think your conclusion misses something hidden in the data, which is
that Can*n, K*dak and HP are gaining market share while F*ji, S*ny and
Olympus are losing market share.  

Piers


-----Original Message-----
From: owner-olympus@xxxxxxxxxxxxxxx [mailto:owner-olympus@xxxxxxxxxxxxxxx]
On Behalf Of Joe Gwinn
Sent: 03 January 2004 17:09
To: olympus@xxxxxxxxxxxxxxx
Subject: [OM] US Sales of digital cameras in 2003 Q3

On page 46 of the 3 January 2003 issue of The Economist there appears an
article titled "Has Kodak missed the moment?".  Basically, the article says
that film is dying faster than Kodak expected, with the usual back-and-forth
on the future of Kodak and photography.  Kodak is buying and developing all
manner of digital imaging businesses, but I think that it's far too soon to
tell if they will pull off the transition away from silver.  At least they
are trying.

Anyway, for me the most interesting thing in the article was a table giving
sales of digital camera in the US for the fourth quarter of 2003, broken out
by company:

Name            Units           MktShare                Growth from 02Q3
Sony            800k            22.4%                   11.1%
Kodak           625k            17.5%                   66.7%
Canon           550K            15.4%                   83.3%
Olympus 414k            11.6%                   13.8%
Nikon           340k            9.5%                    58.1%
FujiFilm        270k            7.5%                    -3.6%
HP              245k            6.8%                    113.0%
Other           334k            9.3%                    -85.6%

Total           3,578k  100%                    39.2%

So, in 3Q 2003, a total of 3.578 million digital cameras were slod in the
US, or about 14 million a year, and the overall digital camera market is
growing by about 40% per year.  Kodak is the real comer, but Olympus isn't
doing so badly.

Joe Gwinn

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