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[OM] How did they do that (was: is this for real)

Subject: [OM] How did they do that (was: is this for real)
From: Dan Lau <dlau@xxxxxxxxxxxxxxxx>
Date: Thu, 5 Oct 2000 12:11:56 -0400 (EDT)
Speaking of "how did they take that picture", I also have
a similar question.  Many of you read the National Geographic
magazine.  There is an ad from HP in there (it is inside the
front cover in the current issue) that shows a woman walking
with a "wall" full of Chinese writing in the background.  The
text of the ad gives the impression that this was in Shanghai,
but to anyone who can read Chinese, it is clear that it was
not taken in Shanghai but more likely Hong Kong or Singapore.

But that was not my question.  The "wall" behind the walking
woman shows business "neon signs" of all kinds, which are
familiar to anyone who has been to Hong Kong or Tokyo.  But
there are two problems that I see in this picture:
- The signs are obviously overhead, so how did the image get
  to street level?  One possibility is that the "wall" behind
  the woman is glass and the signs are reflected from over
  head; but then it means the glass must be slanted (unlikely
  for a store window).  Another possibility is that it is
  taken on an elevated walkway, and the signs are visible
  behind the woman.  But it also leads to the second
  problem...
- The writing on the signs are in all different directions,
  some are right-side-up, some are reversed, some are upside-
  down.  But they all overlap as if they are all visible
  together in exactly that fashion.  So how could this be?

Unless there is a special large poster of these "neon signs"
printed and put on the wall as a backdrop, I just don't see
how it can be done.  There was no photo-credit with the ad,
so there is no one to contact.  So if you have time, please
take a look at the ad and try to explain how this was done.
Thanks.
        -Dan

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