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[OM] Collector appeal

Subject: [OM] Collector appeal
From: "Michael A. Covington" <covington@xxxxxxxxxxxxxx>
Date: Mon, 14 Sep 1998 09:51:14 -0400
"Well, the OM-3 has become a collector's item, hasn't it?   And so by
introducing
the OM-3Ti Olympus believes that they create another collector's camera.
The reason they care about that is that it then allows them to price it at a
collector's price -- and they rake in the profits.  Once all the OM-3Tis are
sold, I agree that Olympus will care less about how it retains its value
as a collector's piece."

More importantly, it's prestige (or snob appeal).  Olympus gets to remain
well known as a great camera maker without having to actually continue
keeping up with great camera technology!


Michael A. Covington  /  AI Center  /  The University of Georgia
http://www.ai.uga.edu/~mc  http://www.mindspring.com/~covington   <><



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