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Re: RE:[OM] Tally of OM Preference Votes

Subject: Re: RE:[OM] Tally of OM Preference Votes
From: "John Petrush" <jpetrush@xxxxxxxxx>
Date: Mon, 9 Feb 1998 20:08:30 -0500
Tomoko Yamamoto wrote:
>I would appreciate your feedbacks on the outcome of our votes.

Tomoko,

Outstanding survey tally.  Thank you.

I see a few trends from the data you have presented.  First, Olympians are
prepared to part with a fair sum of money for a high quality camera body.
Three quarters are prepared to spend $700 or more for a new OM body.
Auto-focus is evenly split.  I think Olympus *might* capture our hearts (and
wallets) with an AF model provided it stayed small and preserved our
(sometime very heavy) investment in lenses.  Roughly the same conclusion can
be reached regarding size; slightly less than half prefer to keep the
compact dimensions of the OM body, the "larger half" would accept *slightly*
larger dimensions provided there was new, increased functionality as a
result.  The last question clearly establishes compatibility with existing
OM components (lenses, other) and the most important single concern, closely
followed by advanced metering and small size.

What this all tells me is Olympus has a loyal market that is ready for a new
model.  I think Olympus is uniquely positioned to capture significant
portions of both the traditional film and the emerging digital photography
market if it chooses.  Some clever design - a repeatedly demonstrated
Olympus stronghold - and a strong showing with full system, top-of-the-line
products, they could change the rules forever.  My checkbook is
ready........

John P




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