Embargo is off - I did give you guys a hint a copupla days back. In
the 'art filters' (cute scene modes) there is a 'Toy Camera' filter,
basically a Holga mode. Vignettes and smears the focus and colour.
Cute but not as good as the real thing tho'.
Andrew Fildes
afildes@xxxxxxxxxxxxx
Olympus Launches New Enthusiast Digital SLR: The E-30
High speed 12.3 megapixel digital SLR with pre-viewable Art Filters
and sophisticated Multi-Exposure capability
Olympus Imaging Corporation (President: Masaharu Okubo) today
announced the launch of the E-30. Designed with the creative
photographer in mind, the E-30 boasts a comprehensive feature set
that will appeal to the experienced SLR enthusiast, and at the same
time, is easy to use even for a first time DSLR user.
Positioned between the mainstream E-520 and the professional E-3
models, the new 12.3 megapixel E-30 incorporates the outstanding
imaging quality and high-speed performance of the E-3, as well as
sophisticated new features designed to expand the enthusiast
photographer’s range of creative and artistic expression. Capturing
the shot is fast and easy with the E-30’s direct and intuitive user
interface, live preview of both exposure and white-balance, Perfect
Shot Preview, Face Detection and Shadow Adjustment functions.

The E-30 is scheduled for release in Australia in January, 2009.
Pricing is yet to be announced. The camera’s key features include:
· Live pre-viewable Art Filters and convenient multi-exposure
capability with image overlay and non-linear
multi-exposure compositing for creative photography
· High speed sensor-based autofocus for responsive Live View
AF shooting
· Choice of nine aspect ratios
· Dual axis, variable-angle 2.7 inch HyperCrystal II LCD
monitor
· Newly developed 12.3 megapixel high speed Live MOS sensor,
new TruePic III+ image processing engine, built in image
stabilisation to 5EV * steps for outstanding image quality
· High speed, 11-point full twin cross AF, 5 five frames per
second (fps) continuous shooting, 1/8000 sec. maximum shutter speed,
1/250th flash synchronization speed, with Super FP mode
flash capability
Creative photography previously requiring the use of special lenses,
optical filters, or the use of complex computer-based editing
techniques, can now be easily achieved at the moment of capture. The
“Art Filter” shooting mode in the E-30 provides real-time digital
simulation of traditional film processing or optical filter effects
that can be previewed in Live View, providing the photographer with a
powerful tool for creative expression. The set of six “Art
Filters” consist of a colour intensifying filter, a grainy black and
white film filter, two filters that simulate soft lighting effects, a
soft focus filter, and a pinhole camera effect filter.
Multi-exposure film photography is often tedious and challenging,
requiring careful pre-capture planning by the photographer and a
rigid, linear process in execution. The E-30’s intuitive multi-
exposure function simplifies multi-exposure photography by providing
an overlay of a previous image onto a live preview of the current
scene. A separate non-linear compositing function enables the
photographer to combine previously captured raw pictures in playback
review mode, providing the photographer with the flexibility to
create multi-exposures of scenes that can be far separated in time
and location, without the use of a computer and time-intensive
editing software. With powerful software algorithms programmed into
the camera, the E-30 makes highly detailed, multi-exposure
photography very simple to achieve.
The E-30 offers a choice of nine aspect ratios for image capture,
including the popular wide-screen 16:9 and medium-format film 6:6
ratio formats. Live View photography with the High-Speed Imager AF
enables auto-focusing with compact digital camera ease. The versatile
flip-out variable-angle LCD screen makes both horizontal and
vertically oriented Live View shooting easy displaying the live scene
in the format chosen.
A new digital level-gauge provides real-time display of camera pitch
and roll, displaying information in the optical viewfinder, on the
LCD screen in the Live View mode and on the top LCD display. This
feature provides the convenience and accuracy of a mechanical bubble-
level, only a button press away when required.
The E-30 delivers the highest standard of image quality with a newly
developed 12.3-megapixel, high-speed Live MOS Sensor and a new
TruePic III+ image processing engine. With built-in image
stabilisation that provides up to an outstanding 5EV* steps of shake-
compensation, the E-30 offers image-stabilised photography across the
entire range of Four Thirds System lenses, from ultra wide-angle to
super-telephoto, as well as macro and fish-eye lenses.
High-speed operational performance on par with the professional E-3
model is achieved with an 11-point AF sensor system featuring class-
leading 11 point full twin-cross sensors with AF sensitivity as low
as -2 EV*, 5 fps continuous shooting, and 1/8000 sec. maximum shutter
speed.
With a range of new, creative, Art Filters, newly developed high-
speed Live MOS sensor and TruePic III+ image processor, renowned
image stabilisation system and high speed AF, the new E-30 is the
complete digital SLR camera for the photographer who challenges
creative boundaries, while demanding superb image quality every time.
For more detailed information please see the attached PDF or visit
the Olympus website, www.olympus.com.au.
#ENDS#
Four Thirds System Standard Interchangeable Lens featuring high
performance zoom with high speed imager AF:
The Olympus ZUIKO DIGITAL 14-54mm f2.8-3.5 II
(28-108mm equivalent)
Olympus Imaging Corporation (President: Masaharu Okubo) today
announced the launch of the new Pro series ZUIKO DIGITAL 14–54mm
F2.8–3.5 II. This new high performance zoom lens with high speed
imager AF functionality complies with the Four Thirds System
standard. It is scheduled to go on sale in Australia from January
2009. Pricing is yet to be announced.
Olympus ZUIKO DIGITAL lenses feature specially designed optics to
maximise the performance potential of digital SLR image sensors. The
new professional quality ZUIKO DIGITAL 14–54mm F2.8–3.5 II has
been developed as a successor to the renowned Pro series ZUIKO
DIGITAL 14–54mm F2.8–3.5 (introduced October, 2003) and features
the same robust professional built quality and splash- and dust-
proofing. Its versatile zoom range covers the popular 28-108mm film
equivalent focal length useful for all-round photography from
landscapes to portraiture, and delivers the high optical performance
expected of professional grade lenses.
The new ZUIKO DIGITAL 14–54mm F2.8–3.5 II features High-Speed
Image-AF support and can be teamed with the new Olympus E-30 digital
SLR camera for responsive AF Live View shooting, as well as the E-420
and E-520 models.
A new circular aperture mechanism provides smooth imaging
characteristics in the defocused parts of a photo, and a floating
lens design with an internal focus mechanism offers excellent close-
up shooting capabilities with a minimum close-focus distance of only
22 centimetres at all focal lengths.
To ensure the best possible quality and precision, the ZUIKO DIGITAL
14-54mm F2.8-3.5 II will be manufactured at Olympus’ Tatsuno Plant
(Kami-Ina, Nagano, Japan), which is equipped with the most advanced
production technology.
The Olympus ZUIKO DIGITAL 14-54mm F2.8-3.5 II up close
1. High-Speed Imager AF compatibility
The ZUIKO DIGITAL 14–54mm F2.8–3.5 II supports the High-Speed
Imager AF available in the Olympus E-30, E-520, and E-420 digital SLR
cameras, enabling users to enjoy Live View shooting with the ease of
a compact digital camera. With the new E-30, users can preview the
results of Art Filter effects on the LCD monitor while enjoying the
convenience of AF Live View shooting.
2. A full complement of features to support creative photography
The ZUIKO DIGITAL 14–54mm F2.8–3.5 II is the versatile choice for
a wide variety of photography, and is an ideal standard wide zoom
lens for all-round photography. It provides convenient wide-angle
capabilities, with telephoto power for close-ups and portraits.
Circular aperture diaphragm
A circular aperture mechanism maximises the smooth defocusing
characteristics that are a key advantage of large-aperture lens
design. The aperture mechanism is designed to offer a near-circular
aperture at up to approximately two stops from full open.
Closest focusing distance of 22 centimetres throughout the zoom range
A floating lens design with an inner focus system is used for superb
optical performance at near to far subject distances. Exhibiting
minimal aberration even at extremely close focusing distances, the
lens has a minimum focusing distance of just 22 centimetres at all
focal lengths.
Splash- and Dust-proof structure
Exterior joints are sealed to provide a high level splash and dust-
proofing required to withstand the rigours of hard professional use.
3. Dedicated digital design for high image quality
A compact size, outstandingly high image quality, and F2.8 brightness
are achieved by a lens design featuring three aspherical lens
elements and four cemented lens elements. The ZUIKO DIGITAL 14–54mm
F2.8–3.5 II is a professional grade lens that delivers optical
sharpness and contrast, with minimal distortion for superior imaging
performance over its entire zoom range.
Lens coatings have also been optimised to minimise ghosting and
flaring even on backlit shots taken with the sun in the frame.
#ENDS#
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