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[OM] Re: E-520 and 9-18mm Zuiko

Subject: [OM] Re: E-520 and 9-18mm Zuiko
From: Andrew Fildes <afildes@xxxxxxxxxxxxx>
Date: Tue, 13 May 2008 22:36:03 +1000
Yup - just got the press releases -


>
> Andrew Fildes
> afildes@xxxxxxxxxxxxx
>
>
>
> On 13/05/2008, at 9:28 PM, Roger Key wrote:
>> DPReview have details of the E-520, to be delivered in June, and  
>> also a
>> 9-18mm f4-5.6 Zuiko consumer wideangle.
>>



Super-wide-angle (equivalent to 18-36 mm of 35 mm lenses) zoom lens  
with ultra compact and lightweight design:
The Olympus ZUIKO DIGITAL ED 9-18mm f4.0-5.6

Digital-dedicated interchangeable lens compliant with the
Four Thirds System standard



Olympus Imaging Corporation (President: Masaharu Okubo) has today  
announced the Olympus ZUIKO DIGITAL ED 9-18mm f4.0-5.6.  The super- 
wide-angle zoom lens fully compliant with the Four Thirds System  
standard for digital SLR cameras is scheduled for release by the end  
of 2008.

Based on the Four Thirds System standard, Olympus ZUIKO Digital  
lenses are built upon a digital-dedicated design platform that  
maximises the performance of the high-performance image sensors used  
by digital SLRs. The newly announced Olympus ZUIKO Digital ED 9-18mm  
f4.0-5.6 — which will join Olympus’ Standard series* of lenses, is a  
super-wide-angle zoom lens covering a wide focusing range equivalent  
to 18-36 mm in 35-mm camera format.

Until now, super-wide-angle lenses tended to be big, heavy, and  
expensive, making it difficult for most photographers to take  
advantage of them. The newly announced Olympus ZUIKO Digital ED  
9-18mm f4.0-5.6 promises to change all of this. Utilising a Dual  
Super Aspherical (DSA) lens design available only with the Four  
Thirds System, this lens is highly portable, making super-wide-angle  
photography easier and more affordable.  Despite its compact size —  
it’s just 73 mm long and weighs a mere 280 grams** — this lens boasts  
a long focusing range equivalent to 18-36 mm in 35-mm format.

No manufacturer has yet released a zoom lens in the super-wide-angle  
domain that has both a focal distance equivalent to less than 20 mm  
on a 35-mm camera lens and a built-in image stabilisation mechanism.  
However, when used with an Olympus digital SLR camera body with a  
built-in image stabilizer such as the E-3 (released in November  
2007), the E-510 (released in June 2007) or the newly announced  
E-520, the Olympus ZUIKO Digital ED 9-18mm f4.0-5.6 enables super- 
wide-angle handheld shooting at a focal distance equivalent to 18 mm  
on a 35-mm camera lens without using a tripod, even at night. And  
with any one of these combinations, photographers will also enjoy the  
benefits of the Live View shooting function, which makes it possible  
to create compositions using unique and unusual perspectives that are  
difficult to obtain with conventional viewfinders.


Olympus Launches New Digital SLR Camera: The E-520

Enhanced “Live View” photography with “High-Speed Imager AF,”
Image stabilised shooting at up to 33x* with Olympus ZUIKO Digital  
lenses



Olympus Imaging Corporation (President: Masaharu Okubo) has today  
announced the launch of the E-520, the latest addition to the Olympus  
E-System of digital SLR cameras. With a built-in sensor shift image  
stabilisation mechanism functional at up to 33x* when used with  
Olympus ZUIKO digital lenses, the E-520 is scheduled for release in  
Australia in June, 2008. Pricing is yet to be announced.

·         Powerful built-in image stabiliser with compensation up to  
4 EV steps*.  Image stabilised shooting at magnifications up to 33x  
over a wide range of focal lengths.
·         Enhanced Live View shooting with High-Speed Imager AF that  
makes shooting as easy as using a compact digital camera.
·         Face Detect and Shadow Adjust Technology optimises auto  
focus and auto exposure on faces and background simultaneously.
·         New, advanced 10-megapixel Live MOS Sensor and TruePic III  
image processing engine.

A new and improved version of the E-510 digital SLR camera (released  
in June 2007), the E-520 features a powerful built-in image  
stabilisation mechanism that shifts the image sensor to compensate  
for camera shake. Combined with an impressive array of versatile  
functions, the E-520 now makes it easier than ever for photographers  
to take the exact photographs they intended. The image stabilisation  
system incorporated in the E-520 uses Supersonic Wave Drive (SWD)  
actuators to shift the image sensor and compensate for camera shake  
by up 4 EV steps**. Compatible with any Four Thirds System standard  
lens, the E-520 delivers image stabilised shooting at up to 33x  
magnification across a wide range of focusing distances: from 18mm  
(35mm camera equivalent) super-wide-angle to 600mm (35mm camera  
equivalent) super telephoto. To achieve this performance, simply  
combine the E-520 with a Four-Thirds standard lens such as the newly  
announced Olympus ZUIKO Digital ED 9-18mm f4.0-5.6, the Olympus ZUIKO  
Digital ED 14-42mm f3.5-5.6 or Olympus ZUIKO Digital ED 40-500mm  
f4.0-5.6, and Olympus ZUIKO Digital ED 70-300mm f4.0-5.6 super  
telephoto zoom lens.

The E-520 also incorporates the same High-Speed Imager AF initially  
unveiled on the E-420 (released in March 2008). This sophisticated  
auto focus system uses contrast detection to deliver fast, accurate  
focusing to improve the ease and comfort of Live View shooting. In  
addition, the E-520 boasts Olympus’s sophisticated new Face Detect &  
Shadow Adjust Technology that can detect up to eight separate faces  
and optimise the exposure of both faces and background  
simultaneously. This solution delivers beautiful portrait or group  
shots, in which both the faces of the subjects and the background are  
clear, sharp and optimally exposed.

All of this performance and versatility is incorporated in a compact,  
lightweight body. With the new 10-megapixel Live MOS Sensor with  
improved dynamic range, and the TruePic III image processing engine,  
the E-520 offers the same outstanding quality as the E-3, Olympus’  
widely praised flagship model. Providing simplicity, convenience and  
excellent portability, the E-520 is a great choice for first time  
digital SLR users. Its powerful feature-set and superb picture  
quality will also satisfy the photography enthusiast.

Setting a new Digital SLR Development Philosophy
After extensive research and development to continue the pursuit of  
imaging excellence through technological innovation, Olympus entered  
the next evolution of the Olympus E-System in 2007 with the release  
of the E-410, E-510 and the flagship E-3.  Designed exclusively for  
digital, the E-System continues to set new benchmarks for  
professional image quality, performance, mobility, and reliability  
thanks to compact, lightweight designs supported by innovative  
industry first features such as the advanced Dust Reduction System.  
The E-510 and E-3 represented new breakthroughs in effective image  
stabilisation provided by a built-in solution, while all models  
incorporate Live View – a first for the digital SLR market.

The E-520 offers major improvements in Live View and uses a powerful  
new 10-megapixel sensor to deliver superb picture quality. With face  
detection and a High-Speed Imager AF, Live View is now easier to use  
and performs more reliably. The new 10-megapixel Live MOS Sensor  
follows the principles inspired by the E-3 with a greatly improved  
dynamic range to deliver more accurate reproduction of details with  
natural, vivid colours.
The built-in image stabilisation capability of the E-520 is now even  
more effective. When combined with the Olympus ZUIKO Digital ED  
70-300mm f4.0-5.6 lens, image-stabilised super-telephoto shooting at  
600mm (35mm camera equivalent) is possible. The newly announced  
Olympus ZUIKO ED 9-18mm f4.0-5.6 lens enables image-stabilised super- 
wide-angle shooting of 18mm (35mm camera equivalent).In addition,  
handheld super-telephoto shooting of a distant subject with a  
compressed effect as well wide-angle shooting of city lights at night  
is also possible.
The E-520 also offers:
·         Olympus’ internationally acclaimed Dust Reduction System
·         Fast 3.5 frames-per-sec. sequential shooting
·         Built-in flash with wireless flash control
·         New large 2.7-inch HyperCrystal II LCD monitor with  
improved visibility in Live View shooting and picture playback
·         “Perfect Shot Preview” function to compare the results of  
various effects before actual shooting
·         Continuous AF mode with improved focus tracking
·         Super Control Panel with excellent visibility and operability
·         Large ergonomic grip that fits the hand and direct-access  
buttons for quick setup


* When used in combination with one of Olympus’ four Standard Series  
lenses – the Olympus ZUIKO Digital ED 9-18mm f4.0-5.6, the Olympus  
ZUIKO Digital ED 14-42mm f3.5-5.6, the Olympus ZUIKO Digital ED  
40-150mm f4.0-5.6 or the Olympus ZUIKO Digital ED 70-300mm f4.0-5.6  
super telephoto zoom lens, the E-520’s image stabilisation is  
effective across a wide range of focal  lengths from super-wide-angle  
of 18mm (35mm camera equivalent) to super telephoto of 600mm (35mm  
camera equivalent), with magnifications up to 33x.
** Under Olympus in-house test conditions.

#ENDS#
>
>


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