Hey, they have to do *something* to justify their exorbitant paychecks!
I worked at the world headquarters of a company that hired a graphics
firm to improve the logo the company had used for decades. This was
coincident with a move away from preprinted stationery. Six months
and a half million dollars later the graphics wizards recommended
splitting the two word company name in half, and using two lines for
it instead of one. That's it, nothing more. Well, except for the
Word template with the 1MB scan they provided which guaranteed that
even a simple memo would take up a least a MB on disk.
Doh!
ScottGee1
On 1/30/06, Andrew McPhee <macca@xxxxxxxxxxxxxx> wrote:
> At 12:42 PM 30/01/2006 -0700, you wrote:
>
> >http://www.digitalcamerawebsites.com/node/527
> >
> >How'd you like to shoot with this baby?
> <begin rant>
>
> Nice camera no doubt. But the marketing hype turns me right off.
>
> Two acronyms in the first sentence raised my hackles:
> Digital APO Correction (DAC) technology
> Hasselblad Natural Color Solution
>
> Then this one in the second sentence did me right in:
> Instant Approval Architecture
>
> Why do marketing people feel the need to invent crap like this to sell a
> product? Maybe your average Joe P&S user feels more comfortable buying a
> camera that has advanced features like "Multi-point Retention Harness"
> (camera strap to you and me) or "Photon Restriction Barrier" (duh, lens cap).
>
> But inventing fancy acronyms for products like this aimed at professional
> users? No self-respecting pro would be impressed by this stuff, and I'd go
> so far as to say some would be turned off by having their intelligence
> insulted by the fluff and hot air.
>
> <end rant>
>
>
> Andrew McPhee
> http://www.dev-stop-fix.com/
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