All,
This may be old news to the list ( I am a couple of days behind in
reading the Digest) But I submit this in order to maintain the OT
quotient of the List. It would appear that Olympus may be ready to step
up its advertising budget in order to keep up with the rest of the
digital world. They sure picked what looks like a sure thing by
backing Ferrari this year ...
Posted from grandprix.com
Ferrari lands sponsorship from Olympus
Ferrari has announced a three-year sponsorship deal with the Olympus
company, a world leader in digital appliances and medical equipment.
Established in Japan in 1919 Olympus was best known for its cameras
but in recent years the surge in digital products has resulted in the
company reprofiling and moving into microcassettes, binoculars,
medical equipment and industrial microscopes. The firm has a history
in F1 as it was a sponsor of the Lotus team in 1978 - which was the
most successful season for a team in that era with the World
Championship being won by Mario Andretti and of Wolf in 1979.
Mike Butler
Dublin, California
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