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[OT] L*I*A - Was [OM] Zuiko 50/ vs Noctilux again

Subject: [OT] L*I*A - Was [OM] Zuiko 50/ vs Noctilux again
From: ReinholdLetschert@xxxxxxxxxx
Date: Thu, 12 Dec 2002 03:33:13 -0000
Date: Julian Davies wrote on Wed, 11 Dec 2002 22:26:17 -0000
>snip
>Must keep the faithful supplied with objects of desire! 
>And if "I'm missing the point", it's because it doesn't grab me, not 
>because L*i*a is the one true path and I am a mistaken fool
>snip
but where else are Dusseldorf taxis made alongside aspirational 
autos?
>snip

Leitz, at some stage, produced some of the best workhorses in 
photography. 
One probably could add here most of the once world famous German 
camera industry. They (ie a lot them) rested on their laurels and drove 
against the wall.  Just after the Japanese camera industry got really 
going in the late 1960s/early 1970s with new designs and good quality. 
When Leitz was in severe financial problems they got taken over by 
the Swiss microscope manufacturer Wild. 
Now somebody had a brilliant marketing strategy:
not primarily the useability, the most advanced design etc was needed 
but a NAME and an image to become an object of desire.
Yes, it obviously did work. Make it dearer and some will buy it just 
because of that. Sell exclusiveness.
What always startles me is only the sort of envy or misgivings it 
continues to produce within this OM group whose users chose this 
system because of its useability and functional design or value for 
money - primarily.
Just keep looking around - things get bought all the time just for 
showing off. Mobile phones, HiFi systems, cars, Notebook computers 
... the list is sheer endless. There are always some "must haves". 
Why bother?!
And, btw, its not only (not even mostly) "them Germs" who is doing 
that. As early as in the late 1960s C*n*n brought out a RF with a f0.7 
lens, some of the most "must have" mobiles come from Finland, even 
a British car manufacturer springs to mind... :-)
100seability, 90% vanity

---
Reinhold
(PS: I have been in Dusseldorf umpteen times but never found 
anything special about their taxis?)


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