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[OM] Lens solutions & OT OT soda/beer profits

Subject: [OM] Lens solutions & OT OT soda/beer profits
From: ClassicVW@xxxxxxx
Date: Mon, 5 Feb 2001 07:18:12 EST
Up until this year I was a gourmet coffee marketer as a second job. The 
coffee was generally next to the Coke and Pepsi in the aisles of the 
supermarkets I had on my route. I'd see the same Coke guy in each store doing 
his rounds and we would talk. He told me that in a six-pack of 12 oz. cans, 
the actual cost to the company of the Coke was $0.35. Yes, that's thirty-five 
cents! The rest of the purchase price covered the expense of the cans, 
advertising, and shipment, and profit. A LOT of profit.  The market doesn't 
significally vary....mmmmmm....maybe a purchase of soft-drink stock is in 
order?  OM content- as a way to finance the purchase of more OM gear!   
Another area I'm familiar with- I work part-time at my area's sports arena- 
Giants (football) Stadium. They sell beer for $5.75 (12 oz. plastic bottle). 
They sell at least 70,000 beers at each game of the season. Budweiser gives 
them the best price given to anyone as my company runs many Stadiums 
throughout the U.S. The price is well less than 50 cents per can or bottle- 
closer to 35 cents! BTW- I'm in the reverse end of the business- I I.D. young 
looking people to weed out underage drinkers and I also cut people off that 
had too much.

George S.



afildes@xxxxxxxxxxxxxx writes:

<< >FYI, it costs them more the pack and ship than for the contents.  And I
 >would venture a guess that the margin on the cost of production is several
 >hundred percent.
 >Bruce Appelbaum
 >Yorktown Heights, New York
 
 Forget water - someone did the sums here and worked out that the value of
 the contents of a 2 litre bottle of coke was around one sixth of the true
 cost of the PET bottle itself. Hmmmm. No wonder he local agent is called
 "Coca Cola Bottlers Pty. Ltd." - they're in the bottle retailing business!
 Andrew
  >>

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