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Re: [OM] Is the OM system dead?

Subject: Re: [OM] Is the OM system dead?
From: Ken Norton <image66@xxxxxxx>
Date: Sun, 27 Dec 1998 15:33:48 -0600
Matthias wrote:
>maybe the question of this thread should be: "Are 35mm SLR-systems without
>auto focus dead?"


Good question.  I might answer this way:  Without auto-focus the
opportunity for high quantity sales cuts into R&D funding.  Canon and Nikon
develop a product for the masses and sell a few million units.  It is far
easier to justify spending $5,000,000 on developing a new zoom lens with
internal stabalization when you either have the R&D funds already covered
or you know that sales of the new zoom will exceed any costs of R&D many
times over.

Olympus won't develop anything new because market share has dropped so low
and potential sales will never exceed 100,000 units that it is almost
impossible to recoup R&D funds and efforts.  It is far better for Olympus
to focus their efforts and dollars where the return on investment is.   And
that isn't the OM system.

Ken

Kenneth E. Norton
Image66 Photography

image66@xxxxxxx
(217) 224-5004

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