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Re: [OM] OLY PRICE INCREASES!

Subject: Re: [OM] OLY PRICE INCREASES!
From: Garth Wood <garth@xxxxxxxxxxxxxxx>
Date: Fri, 06 Mar 1998 22:22:15 -0700
At 08:20 PM 3/6/98 -0800, Winsor Crosby wrote:

[snip]

>First time I have heard that you increase demand by raising prices.


Obviously, they're *not* trying to increase demand.  Olympus makes sound
profits in many areas, but at best they're losing money hand over fist on
Olympus OM cameras, lenses, etc.  The decision is to try and minimize
losses while staying in a niche, *not* to "increase demand."  Certainly,
this oughta do it, but it gives us unique insight into the minds of
corporate planners at Oly: they will NEVER try to make the Olympus OM line
"mainstream" in the way the Canon, Nikon or Pentax series are.  To do that
requires different strategies for price, production and marketing.  It
looks like they're betting the farm on their digital line-up.

Might as well face facts, folks: we like nice systems that are looking more
like Leicas (i.e., highly collectible, but you wouldn't want to actually
*use* it because it might get broken) than anything else.

Garth Wood

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